By improving customer loyalty you will improve your sales figures tremendously. When creating and implementing a customer loyalty program you must consider a few things:
First, you must do your research. Find the program model that works for your business. A good model for your loyalty program will entice customers to participate in it. Using your website's analytics, the history of your sales, and stock – you can find out what your customers will likely respond to. You can also try and gain extra information by creating surveys and asking for customers' personal information for improvements of service and products.
Another thing you must attempt is to keep your program as simple as possible. You are most likely to gain customers' participation by doing so. Make it simple for the customers to register – however way they may be doing so.
You may also want to make sure your points system is worthwhile for your customers. You want to encourage customers to spend at your business by creating a value-based system. Avoid having the customer spend heaps of money before they get a real reward. A good ratio will be both beneficial to you and the customer.
Moreover, you must advertise the loyalty program online by creating ads and going on social media. Market it by publishing press releases and if you have a physical location – put up signs at your location and make sure your employees mention the loyalty program to the customers.
Also, make sure you are ready for any changes to your loyalty program based on the market and your customers' needs.
Last but not least – you should stay connected with your customers and remind them of renewing their cards before they expire, notify them of any deals or specials in your business.